Starting January 2012, The Public Advisors is the official PR agency of MediHelp International, the biggest private health insurance broker in South-Eastern Europe.
The main goal of the Health & Beauty department of The Public Advisors, that will manage the account, is to increase the awareness of the brand and to place MediHelp International as top of mind when talking about competitive private health insurance. The communication strategy combines classical PR elements – press releases, press conferences and events, with tactics such as mobile interactive marketing, luxury brand endorsement, etc.
A strong component of the 2012 strategy is the online communication: the agency plans to introduce MediHelp International in online media such as forums, blogs and social media such as LinkedIn – a professional social networking where the core target of MediHelp International is very active.
„It is pure pleasure for us to work with clients such as MediHelp International. They are most definitely leaders in the private health insurance field and pioneers in a very new discipline in Romania. We like being on the same team with innovative, creative people, but most of all, who constantly have new challenges for us”, says Raluca Mihalachioiu, Managing Partner The Public Advisors.
„We chose The Public Advisors for several reasons: professionalism, enthusiasm and dynamism, but also their expertise. They are an agency that knows exactly what the client wants. They came to us with a very appropriate plan, that reflects our needs and wants exactly. I believe that above all, good collaboration and understanding were the most important in choosing the agency”, said Zahal Levy, President of MediHelp International.
MediHelp Internationalis the leader in the private health insurance field and is present on the Romanian market since 1999. The company offers Romanian, Bulgarian and Hungarian citizens access to medical care at the highest European level, through a partnership with BUPA International, one of the biggest international private health insurance companies.
The Health & Beauty PR Department of The Public Advisors manages a series of important clients such as: DENT ESTET, Green Dental, DENT ESTET4KIDS, AMA Optimex, ON Clinic and Biokinetika.
The Public Advisorsteam that will manage the communication strategy of MediHelp International consists of: Lidia Pitulea – Group Account Manager and Ștefana Chivoiu – Public Advisor.
The Public Advisorsis a communication and PR agency since November 2008 that offers online and offline PR services in fields like retail, real estate, fashion, health & beauty. Amongst the agency’s clients are ARGO Real Estate Opportunities Fund, ERA Shopping Park Iasi andOradea, DENT ESTET, Green Dental, AVANPREMIERE Fashion and Life-style Fest, Bunătărie, Crizantema de Aur, Anca Poterașu Gallery, the Târg cu Tâlc events, etc.
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